Defiler of Virgin Words and Maker-upper of New Words

Have you ever thought about the word "defiler". Er ... em ... perhaps there is a better way to approach this.

After having sat through several days of dealing with "vendors" ... I realize that marketing speak is so pervasive that you don't even know you are using marketing speak until you speak to someone who doesn't speak your version of marketing speak. You know what mean? For instance, I am talking to a vendor for an unnamed ERP. He sprouts some beautiful yet unintelligable jibba jabba about how his system sends email marketing campaigns.

He draws a perfect blank from the crowd. We have no idea what he is talking about. He is using complete sentances that are composed almost entirely of marketing bullshit. All I heard was:

"Our wontons connect to the server via two springrolls using our special plum sauce as a message wrapper."

Maybe I didn't understand it because because I was hungry. Or maybe it was because his tech-speak (which is fundamentally the same as marketing-speak, but different) was puncuated with marketing-speak ... either way it was all terribly painful. (Then to top it all off the software kept crashing.)

Which brings me back to my fundemental point. Why are we defiling the English language at an unprecedented rate? I mean ... screw global warming, screw depleted cod stocks and screw hurricanes and tsumanis. If we continue at this rate all these problems with be boiled down to three letter acronyms. At the very least they will have nice glossy names like our Virtual anti-arctic icecap melting problem or VAAIMP (read ... global warming).

Essentially ... we don't need marketing bullshit to glamorize the gritty details.

Just call a server a server.
Just communicate the details.
Just save the fluff for someone who isn't smart enough to figure out that your marketing speak is just that ... marketing speak.

And for god's sake ... if someone doesn't understand your marketing speak and gives you a blank look ... just use plain english.